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Marketing the Museum
Here the marketing of a museum is not seen in terms of 'product', but rather of the building of a relationship with the public. Practical guidelines are offered on overcoming the numerous obstacles faced by museums in orienting themselves successfully in this way.
| Pm Supplier | Hachette UK / Taylor & Francis / Informa UK Ltd 70000065 |
|---|---|
| Pm Publisher | Routledge |
| Pm Isbn 10 | 0415152933 |
| Pm Isbn 13 | 9780415152938 |
| Pm Publication Date | 1996-12-26 |
| Pm Width | 156 |
| Pm Author | McLean, Fiona |
| Pm Height | 16 |
| Pm Longness | 234 |
- Author: McLean, Fiona
- Page Count: 257
Marketing the Museum
£47.99
£47.99
ex. VAT
ex. VAT
SKU: 139839
- Author: McLean, Fiona
- Page Count: 257
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