Wild on Purpose

In Wild on Purpose, Sean Gerrity asks us to radically reimagine the future of conservation – and the role each of us can play in making a wilder, more sustainable world.

In 2001, a small team of ordinary citizens left their secure jobs to transform a century-old dream into reality: to create a wildlife reserve larger than nearly all of America's national parks. To succeed, they would have to become experts at defying conventional wisdom, win over sceptical Montana neighbours, and restore vast areas of temperate grasslands for returning bison, wolves, groundhogs, and native pollinators. With humour and humility, founding CEO Sean Gerrity immerses readers in the challenges, triumphs, and unwavering commitment that brought American Prairie to life. Now, Gerrity challenges us to imagine conservation at the scale of the landscape itself and reveals what it takes to make real, lasting change. Wild on Purpose calls us to move beyond "saving what's left" of nature to making new wild spaces – for animals, for the planet, for the future, and for ourselves.